Designing how your innovation will work

Here we will work with you to create the best solutions for how you are going to build, design and later deliver your innovation. Our team will construct the best plan of attack to get your innovation ready for market and how it will be presented to your potential customers.

During this stage we will find the best solutions to some of the questions below.

Requirements to deliver your innovation

• If your innovation is a product, what are the best ways to manufacture it?
• If it is a service or platform, how can we deliver it most effectively?
• What needs to be done before you are ready to begin creating your innovation?

Your branding strategy

• How will your brand present to customers and potential investors?
• What are the best ways to stand out from your competitors?
• What are your core values and how do these translate to your brand image?

Your marketing and PR strategy

• What are the best mediums that your potential customers engage with - TV, radio, online, print etc.?
• What budget should you spend on advertising and what potential returns should you expect?
• Who are the best people to deliver your marketing media and campaigns?

Your go-to-market plan

• What are the best avenues to sell your innovation - in-store, online, infomercials etc.?
• What other things need to be done before your innovation is commercialised?
• How are you going to deliver your innovation to customers - in-house, distributor, 3rd party etc.?

No two innovations are ever the same. That is why we take a flexible personalised approach for each of our clients. Drawing upon the expertise of our extended team and partners we will develop a plan of attack unique to your venture and the find the best people to help achieve your success.